Victoria Kolokoltseva

o Created an own clothing Brand with International sales. o PnL ownership. Strategic planning and execution leading a team of four employees; o Fashion design; o Category management of strategic partners for fabrics & accessories (Turkey and Europe); o Outsourcing and be spoke own brand creation to sewing factories (Ukraine); o Sales channel and retailer development, direct sales through the website social media.

o Consulting of e-commerce processes and main KRI’s.; o Setting and launch analytics (Google Analytics Universe, GA4); o Leading the team for launching dashboard PowerBI.; o Generating site idea, user flow and usability map; o Designing the front and back of a product based on an object-oriented approach: roles, objects; o Designing the functional-consistent interface for WEB, mobile version, applications IOS, Android; o Consolidation and analysis of marketing statistics, reports and data;

o Launch of online shops for three retail chains of stores selling children's goods; o Online Marketing/SMM strategy.

o Managed four departments: Marketing, Sales, Production (photo studios, web retouchers), IT; o Designed and launched a new web platform for selling luxury goods increasing profitability and revenue on the legacy sub-standard platform; o Successfully launched a new web sales platform in five months within budget and on time. Sales during the launch period rose from UAH 400,000 to UAH 2 mil.

o Budget planning; o Suppliers search and signing contracts; o Formulating technical requirement for the developing team and web designers and coordination of their work; o Crisis manager to restructure the production department - four divisions and about 100 employees successfully and on the time within three weeks: • Development and implementation of a new employee KPI's system; • Eliminating team work schedule disruptions; • Optimization and partial changing of the team;

o Planning schedule of campaigns for luxury goods and cosmetic categories; o Team of two buyers (luxury goods and cosmetics), expanding the department to four employees, adding categories (shoes and sports goods). Monthly sales USD 1,8 mil.; o Suppliers search and Contract negotiations.