Victoria Mummenbrauer

• Research and development of a Data Governance and Data Ethics offer • Project Management of a companywide technology overview tool - Research and initiation - Design and Wireframing with Figma - Testing and Rollout support • Supporting several pre-sales activities and offer generation

• IT project management CRM tools • Improvement of Service Reminders and multiple international rollouts • Creation and design of international marketing materials such as flyer& presentations for Management • CRM Video project coordination • Cooperation with media agencies and IT consultancies

Atlanta, USA • Project management My Porsche (USA & Canada) • Creation, implementation and processing of several marketing campaigns • Development of a multi-channel customer communication strategy • Generation of reports based on Google Analytics and Social Listening • PFS App integration • Usability Testing’s • Internal brand identity creation

• Agile Project Management customer portal (My Porsche) • Online Shop Management for several markets - Content Management - Payment integration • Support development of new E-Commerce concepts • UI/UX Test Management • Media Agency steering

Tutor of the three week math courses for first semester students in preparation for their economics degree

• Big Data Management & Technologies • Consumer Behavior in Global Environments • Building Leadership Capacity

• Consumer Neuroscience research (Facial Coding) • App Prototyping with Adobe XD • Big Data Analytics (with R) • Market research analysis & Marketing Automation project

• With a focus on Marketing Management • Business English C1.2 • Bachelor thesis: The influence of Open Innovation on the Innovation- and company’s success