Vincenzo Porzio

I worked as consultant for the startup of a Company of nutrition products, providing input as Commercial Director, initially on positioning, strategy, communication, definition of sales targets, relationships with production, wholesalers and customers. Subsequently, I worked on selection, training and management of 10 sales agents. This activity allowed to rapidly reach significant sales results of the first product (3/4 months), and to efficiently differentiate the product in the target market

I supported the Director of the Northern Italy Region (the main source of business the Company) in the definition of the annual plan for the entire Company portfolio, coordinating 16 DMs and monitoring the implementation of local tactical plans. My activity focused on: planning and budgeting Regional activities; analysis and tracking of territorial KPIs; definition of the optimal allocation of human and financial resources. The business results of the Region have been at the top of the Company performance

I coordinated all pre-marketing and launch activities of an anti-inflammatory drug at the national level, reporting directly to the BU Director. The main activities have been: definition of the marketing strategies; supervision of the product’s annual plan; budget allocation, sales objectives definition and forecasting; direct management of 60 national Opinion Leaders; management, support and development of my direct reports. The results obtained granted me the corporate title of “Executive” in 2005

Coordinated by a Marketing Manager, in the most important Company area at the time (Cardiovascular Line), I was responsible for three antihypertensive drugs. My main activities were: market analysis; development and implementation of promotional material; preparation of the product’s annual plan; support to the field force; participation to International strategic teams; participation to budget allocation and sales objectives definition; management of investments and congresses.

Clinical trials, teaching and experimental scientific research in the fields of Rheumatology, Gastroenterology and Immunology (Ludwig-Maximilians-Universität, Munich, Germany; University of Siena; University of Maastricht, The Netherlands; Robert-Koch Institut, Berlin, Germany; National Institute of Health, Rome); publication of 29 scientific papers on journals indexed in Index Medicus, Excerpta Medica and Current Contents

Rheumatology