Viviane Ahrens

Looking for an opportunity in Berlin.

Bis 2019, Retention Manager / CRM, Editora Abril

Berlin, Germany

Skills

logical thinking
positive attitude
organized
cooperative
CRM
Marketing
ROI Analysen
lifetime
churn
NPS
Marketing strategy
Campaign
Acquisition
Customer Relationship Management (CRM)
Customer Retention
Analytical skills
Integrated Marketing
Marketing Research
Strategic Marketing
Customer Loyalty
Direct Marketing
Cross-Selling
Up-Selling
Product Marketing
Customer satisfaction
Multi Channel Management
Database Marketing
Marketing Planning
Communication skills
Positive attitude
Team Management
team-working skills
KPI-Definition

Timeline

Professional experience for Viviane Ahrens

  • 5 years and 3 months, Jul 2014 - Sep 2019

    Retention Manager / CRM

    Editora Abril

    * Conception, planning and coordination of marketing strategies * Implement a loyalty program based on AARRR Model (Acquisition / Activation / Retention / Referral / Revenue) * Focus on churn reduction, up-selling, cross-selling, lifetime extension, brand engagement and customer satisfaction (NPS); * Performance monitoring and analysis of KPI´s for all CRM activities

  • 6 years and 7 months, Dec 2007 - Jun 2014

    Marketing Manager

    Editora Abril

    * Set strategy for customer acquisition across diverse channels * Responsible for designing and carrying out A/B tests in order to improve the marketing strategy * Implement and optimize automated campaigns throughout customer´s lifecycle * Marketing Plan, P&L for new products and KPI´s control: ROI, CPO, LTV, CLV, budget, and EBITDA * Work closely with sales and product area, to ensure a clear and direct communication

  • 5 years and 6 months, Jun 2002 - Nov 2007

    Database Marketing

    Editora Abril

    * Responsible for the identification of new business opportunities * Mailing generation (prospects) for sales and customer relationship actions * Marketing Research * Understand consumer segmentation and behavior

  • 5 years and 4 months, Feb 1995 - May 2000

    System analyst

    Avon

    Expertise supporting systems and tools used by the marketing area to define campaigns, sales and relationship cycles.

Educational background for Viviane Ahrens

  • 2005 - 2007

    CRM - Excellence in Customer relationship

    Ibmec

    * Marketing Strategy * CRM * Financial Management * Negotiation Skills * Business Communication

  • 2000 - 2001

    Marketing

    Russo Business School

    * Managing and Developing Teams * Database Marketing * Business Statistics * Marketing and Planning a Small Business * Economics for Business * Managing Effective Working Relationships

Languages

  • Portuguese

    First language

  • English

    Fluent

  • German

    Basic

Interests

Travel
Family
Music
Swimming (sport)
Friendship

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