Volkan Coban

· Responsible for providing structural, technical, & editorial guidance & support to the subsidiary companies. · Support the implementation of concepts aimed at increasing sales, conversion rates, & user-friendliness, as well as regular onsite optimization. · International rollout of the sap commerce platform to subsidiaries, working closely with central & decentralized units (including content & application training). · Collaborate closely & coordinate with central e-commerce hub Miele X in Amsterdam.

· Strategic development of product assortment, taking into account customer needs, revenue & profitability for www.eis.de. · Identify opportunities for growth. · Define, select & develop international supplier relationships. · Attend trade fairs to stay updated on industry trends. · Calculate project costs & create forecasts. · EIS Private Label Global Sourcing projects. · Plan of marketing activities. · Budget management. · Lead an international project team. · Training for new employees.

· Management of www.satisfyer.com (Europe, USA & Canada). · Global campaign rollouts. · Develop & implement pricing strategies. · Manage new product releases. · Monitor & analyze product performance, ensuring high-quality standards & customer satisfaction. · Plan and implement online marketing initiatives to drive sales growth. · Generate regular reports & analyze key metrics. · Conduct market & competition analysis. · Collaborate with Supply Chain Management to ensure product availability.

Management, Innovation and Marketing