Wajih Bezreh

• Managing over 5 branding projects, 3 TVCM productions, and multiple campaigns leading to over 7% brand awareness increase in Germany. • Managing the partnership with Lukas Podolski, especially for Campaigns & branding. • Creating a new structure, documentation format, and Stakeholder management for the team. Leading to better timelines, fewer delays, and clearer roles & responsibilities.

• Developing corporate marketing strategy for the FC Barcelona sponsorship. • Project manager for offline branding campaigns. Project budget €+300,000. • Managing key sponsorship assets, adding +200,000 new users and €+4.4 million GMS. • Updating campaign assets activation process, leading to over 80% increase in consumer facing campaign activations. • FC Barcelona related activations lead to brand awareness increase from 10% to 30%.

• Leading the setup of a new team to manage over 5,000 vendors. • Growing revenues by 54% and product assortment by 41%. • Building regional reporting and process structure for all six Lazada ventures. • Creating process automation systems, automating 30%-40% of daily reports.