Wan-Chien Chen

• Prepared ad-hoc analyses, monthly market reports, and in-depth competitor analyses to support management decision-making • Led regional project to create premium e-commerce content for over 20 hero products: coordinated localization between 7 teams and agency; shortened project time by 60% with process optimization • Supported regional project for Christmas promotion 2022: coordinated market research between 7 key markets and agencies to synergize across markets and optimize based on consumer insights

Develop digital marketing strategy for Vichy to boost online sales as part of my CEMS business project.

- Created users guides and self-learning materials for promoting newly deployed software and tools - Maintained the intranet page of the department - Gathered information, make slide deck, and draft follow-up blog posts before and after monthly town hall meeting

- Assisted in managing a monthly budget of 18,000€ - In charge of inter-department communication for product promotion strategies - Analyzed campaign performance and drafted weekly sales performance report

- In charge of Facebook copywriting and advertisement; resulted in 550% of fan base growth, while the average engagement rate remains 5% - Translated, proofread, typeset, and further came up with activation plans for 3 corporate reports; reports were downloaded 450 times accumulatively - Created and maintained Taiwan Page on the official website

- Did research about the current trend of technological industries and made daily and weekly report to clients - Brainstormed the content of proposal for several projects - Selected suitable key opinion leaders based on marketing strategy and came up with 3 advertising copy for them to refer to while introducing clients’ products - Contacted journalists for the invitation of press conferences; the participation rate of whom had listened to my event introduction is 30% higher than other interns