Wilfrid Kroath

Für Online Channel Profis wie E-Commerce Manager, Marketing Manager und UX-Entwickler ist es wichtig relevante Inhalte zu liefern. Zum richtigen Zeitpunkt für die richtige Zielgruppe.

In December 2014 Dynatrace became an independent and private company following sale of publicly-traded Compuware to Thoma Bravo for $2.5B. I am appointed to manage the transition from a country based sales organization to a Nordic Franchise Owner setup for Denmark, Finland, Norway and Sweden as well as leading the team to target achievement. During my tenure we were recognized by Gartner as the #1 market share leader in Application Performance Management.

As Head of Alliances and Partners I was running our Channel business for the Nordics (15+ partners) as well as the Finnish Sales Office to expand revenue and channel business. This role included the management of existing accounts, scouting for new business opportunities, the development and implementation of a partner framework as well as on-boarding of new partners.

Maximized partnership agreements with companies such as Accenture, British Telecom, Capgemini, CGI, CSC, Fujitsu, HCL, TCS, Tieto, and Wipro. Recruited and trained new sales team members. Key Accomplishments: Expanded number of service providers from two to 10+ in Scandinavia and Central Europe. Promoted to Head of Alliances and Partners.

Coordinated IT sales for one of Tieto´s top three accounts. Consolidated suppliers and outsourced customer business while maintaining service quality. Key Accomplishments: Established first joint innovation program between Tieto and NSN for idea and market opportunity generation (see reference case example below). Grew revenue to target through global expansion in Germany, Finland, China, and the Czech Republic