Will Wilkinson
Angestellt, Managing Director, Northern Markets (Europe), The Economist Group
Frankfurt, Deutschland
Werdegang
Berufserfahrung von Will Wilkinson
Bis heute 12 Jahre und 1 Monat, seit Apr. 2012
Managing Director, Northern Markets (Europe)
The Economist Group
Responsible for growing the business in northern Europe. Developed sales & marketing strategy for new digital and offline customer segments. Deployed brand campaign to reach new audiences in the region. Implemented change of team functions to best position the unit for growth. Team of 14 in multiple disciplines across European locations, responsibility for 30. Led €multi-million investment and P&L. Figurehead and spokesperson of The Economist Group in the region, with enhanced PR approach
2 Jahre und 6 Monate, Okt. 2009 - März 2012
Commercial Director
Economist Corporate Network & Thought Leadership
Full commercial, strategic and €multi-million P&L responsibility across EMEA. Led change-management, re-organizing product, reporting and team structure to grow in new market conditions. Widened product platform with custom research & data as new revenue streams. Incorporated Africa as new product line. Introduced new digital services to meet client needs. Grew business renewals from 45% to over 70%. Increased profitability and efficiency of Thought Leadership business through project-management processes.
2 Jahre und 8 Monate, Apr. 2007 - Nov. 2009
Senior Marketing & Circulation Manager
The Economist
Responsible for subscription, retail/trade and POS marketin in digital, direct & brand comms across 30+ countries in Europe. €multi-million P&L. Managed 6 staff in 4 international locations. Developed pricing strategies to drive revenue growth. Renegotiated supplier contracts, making changes and new appointments. Developed strategic and tactical online, direct and integrated marketing campaigns Achieved target of improved profitability, driving growth in a shrinking market. Head of Office.
3 Jahre und 3 Monate, Jan. 2004 - März 2007
Advertising Sales Executive, Frankfurt
The Economist
Responsible for advertising revenues from Germany and central Europe
2 Jahre und 5 Monate, Aug. 2001 - Dez. 2003
Classified Sales Manager, New York
The Economist
Manager of US classified sales team, $multi-million revenues, clients included UN, all top 10 USA business schools and major blue chips. Successfully initiated book-publishers’ advertising category, contributing over 15% of total revenue in first year.
2 Jahre, Aug. 1999 - Juli 2001
Classified Sales Executive, London
The Economist
Key clients included leading UK business schools, recruitment consultancies, public and private organisations
2 Jahre und 4 Monate, März 1997 - Juni 1999
Account Executive
Arc Advertising
I worked in a graduate trainee scheme across all disciplines including account management,client services, media planning and production in this full service agency, subsequently bought by JWT
1 Jahr und 7 Monate, Sep. 1995 - März 1997
Researcher
Millward Brown International
Researcher performing ad-tracking awareness for blue-chip clients
Ausbildung von Will Wilkinson
Hull University, BA Hons, Drama
Sprachen
Englisch
-
Deutsch
-