Xenia Marx
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Xenia Marx
Lead projects focusing on marketing, pricing and growth strategies primarily for consumer healthcare companies Projects included e.g.: - Brand positioning and target group segmentation strategies - Market expansion assessment, e.g. Rx-to-OTC switch, expansion and channel strategy - Commercial guidance and value story development for product innovations - Portfolio optimization - Pricing strategy and concepts that enabled profitable and sustainable growth (global and local scope)
- 1 year and 1 month, Mar 2018 - Mar 2019
Elternzeit
n/a
- 3 years and 7 months, Feb 2015 - Aug 2018
Senior Brand Manager Professional Marketing
Colgate Palmolive
Responsible for the European marketing strategy towards HCPs for elmex anti-caries (cosmetic and OTC), Duraphat (Rx), meridol (cosmetics and Rx) and electric toothbrushes in 5 regional hubs and 30 countries. - Communication strategies and campaigns that enabled commercial success (Developed several - Integrated marketing campaigns for region and local markets) - Innovation strategy and growth plan for the professional anti-caries portfolio - Brand strategy and marketing budget management
- 1 year and 1 month, Jan 2014 - Jan 2015
Brand Manager Toothpaste European Category Management
Colgate-Palmolive Europe
- 11 months, Feb 2013 - Dec 2013
Brand Manager International
GABA International AG
- 1 year and 1 month, Jan 2012 - Jan 2013
Brand Manager elmex Sensitive
GABA GmbH
- 7 months, Jun 2011 - Dec 2011
Brand Manager Veet & Kukident
Reckitt Benckiser
- 1 year and 4 months, Feb 2010 - May 2011
Brand Manager Veet
Reckitt Benckiser Deutschland GmbH
- 7 months, Jun 2009 - Dec 2009
Junior Brandmanager Airwick
Reckitt Benckiser France
- 1 year and 5 months, Feb 2008 - Jun 2009
Management Trainee OTC
Reckitt Benckiser Healthcare
- 6 months, Jan 2007 - Jun 2007
Praktikantin Marketing
Reckitt Benckiser Deutschland GmbH
- 5 months, May 2005 - Sep 2005
Praktikantin
Mäurer + Wirtz GmbH & Co KG
Praktikantin
Galladé Umformtechnik
Ausbildung von Xenia Marx
- 8 months, Sep 2005 - Apr 2006
Management
Université Laval, Québec
Marketing, Strategic Management
- 5 years and 6 months, Oct 2002 - Mar 2008
BWL
Universität Mannheim,
Marketing Industriebetriebslehre
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
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