Yagiz Lale

1. Collaborating with the marketing team on executing marketing campaigns. 2. Assisting in promoting marketing initiatives and activities. 3. Supporting the follow-up activities to measure campaign effectiveness. 4. Contributing insights and ideas to develop and expand customer impact. 5. Working closely with sales teams to align marketing efforts and achieve targets. 6. Assisting in implementing solutions and industry marketing strategies.

1. Supporting the development and management of advertising campaigns across all performance channels, such as Google, Facebook, Instagram, and Bing 2. Creating ads to showcase the products 3. Monitoring, analyzing, and optimizing the campaigns 4. Conducting A/B tests to improve ad performance 5. Evaluating advertising channels and campaigns using Google Analytics 6. Preparing data for reports to track performance and provide insights for improvement

1. Understanding business problems and proposing technical solutions 2. Defining, developing, and implementing analytic models to improve network operation processes regarding provisioning, assurance, and monitoring 3. Creating new metrics that effectively guide the business and deploying dashboards to surface them to senior leadership 4. Maintaining oversight in a complex system with an extensive set of KPIs and identifying anomalies with business impact

1. Analyzing market and business data and leveraging the results 2. Supporting the management team in the development and execution of marketing and promotion activities 3. Improving customer support through digital channels 4. Conducting analysis and reporting of website analytics topics 5. Preparing keywords for the e-commerce website and improving SEO

1. Analyzing market data and dynamics related to the sealant and adhesive market 2. Preparing and analyzing business cases 3. Leading the "Global Projects for IMEA Region" initiative 4. Executing the "Digitalization Project of Henkel Consumer Adhesives" initiative 5. Tracking and reporting Score Card 6. Creating and executing sales promotion campaigns

1. Performing monthly budget control and analysis 2. Providing SAP data flow for the balance sheet and other financial reports 3. Preparing the company's credit rating reports and analysis

Specializations: 1. Marketing, Strategy & Leadership a. Academic Knowledge of the Following Courses: Online Marketing, New Product Development, Market Research, Service Marketing, Sponsorship-linked Marketing, Applied Strategies in International Companies 2. Computer Engineering (Minor) a. Academic Knowledge of the Following Courses: Introduction to Software Engineering, Data Analysis and Visualization in R, Introduction to Computer Science b. Programming Skills: R, SQL, Java

Thesis: Retail Panel Data Collection System for FMCG Products to Create Personalized Sales Promotions • Skipped preparation semester due to high performance in English Proficiency Exam • IT Knowledge Gained: SPSS, Autocad, Matlab, Python • Outstanding success on following courses: Marketing, Management Information System, Econometrics, Managerial Decision Making, Micro&Macroeconomics, Operations Research, Project Design and Management, Finance.