Yakovleva Viktoria

Crafting brand-specific AI agents powered by ChatGPT to personalize and scale content creation Mapping digital customer journeys Reimagining how marketing channels interact, identifying growth levers through data-driven hypotheses Analyzing competitors to reveal whitespace and differentiation opportunities Designing content framing systems that connect brand purpose, narrative, and digital behavior Assessing and accelerating brand readiness for the AI

Developed and executed multi-channel digital strategies, increasing inbound traffic by 3x Built communication models: web-to-offline funnel for acquiring new equipment leads, and offline-to-web / web-to-web funnels. Built and optimized two websites Launched and optimized Google, Meta, and LinkedIn ad campaigns Led email marketing: segmentation, trigger campaigns, newsletters, and retention flows Shifted social media strategy from corporate to sales-personalized outreach

Built and tested growth, conversion, and engagement hypotheses for 20+ companies; collaborated with diverse client and internal teams to validate initiatives and ensure local market implementation. Designed CJMs and communication flows across customer personas. Developed content strategies and frameworks for clients, optimizing content production by prioritizing high-quality materials. Audited PPC, SEO, email channels and rebuilt them around ROI-focused goals.

Led digital strategy projects. Audited digital presence of client companies and competitors to identify high-impact channels and eliminate inefficiencies. Assessed and improved the effectiveness of email, PPC, and SEO campaigns. Conducted RFM analysis of content, prioritized topics, and coordinated content production workflows with internal and external teams. Designed communication funnels and automation flows based on customer personas. Launched and optimized landing pages and Google Ads campaigns.

Owned digital presence of 2 global brands across 20+ regional sites. Developed strategy, prioritized channels, and optimized performance in collaboration with geographically distributed marketing and sales teams. Led cross-functional product launches and campaigns, ensuring alignment and seamless execution across international teams, from tech specs to content and analytics. Acted as product owner for corporate websites, overseeing structure, UX content, multilingual localization.