Yanqi Lu

• Planned internal promotional events for new medications. • Coordinated pricing and maintained partner relationships. • Compiled information sheets and analyzed sales strategies.

• Monitored and analyzed brands during major events. • Reported competitor strategies and market trends. • Crafted marketing copies for private domain campaigns

• Managed new media operations for official accounts. • Produced articles promoting furniture and cultural brands. • Conducted interviews, wrote articles, and edited videos. • Curated a column on product design and production processes.

• Collected, analyzed, and visualized data from social media, website traffic, and market research. • Utilized tools like Google Analytics and programming languages such as Python and R for data processing and visualization. • Provided actionable insights and strategic recommendations to support decision-making. • Managed projects and communicated results to internal teams and stakeholders.