Yared M. Abraham

DE FALCON specializes in music strategy & sonic branding. Services include high-class music productions, sound design, voice-overs & social media activations from TikTok and beyond - with an emphasis on helping brands champion authenticity within their target audiences.

DRIP BY DRIP IS THE WORLD’S FIRST NGO COMMITTED TO TACKLING THE WATER ISSUES IN THE FASHION AND TEXTILE INDUSTRY

We are proud to be the first Black Production Company in Germany. If there are others, reach out so we can collaborate! Our first short-film 'Mama Liebt Mich' will be released soon.

Building a creative agency with the mission to organically grow a community among audience, performing artists and creatives. We curate different art related experiences and develop innovative marketing concepts for both artists and brands that are memorable for the targeted audience. Brands we worked with: Heineken Havana Club Schweppes Jameson Reebok adidas Detox Water Tinder PREMIUM Berlkönig Wandelism -- See website experiences for all the artists we booked

I am specializing in the development and execution of tailored marketing concepts in the area of strategic cooperations and sponsoring for lifestyle-oriented brands.

Brand Communications & Marketing

Marketing and Supply Chain Management

Bachelor Thesis: The Concept of Branding and its Impact on Consumer Decision Making in the Fashion Industry