Yasar Godenschwegen

Senior Strategy Consultant with robust expertise across automotive, consumer goods, and financial services. Specializes in reporting and data analytics, CRM strategy design, and eCommerce optimization. Proven track record in developing sustainable data frameworks and modern BI landscapes, notably enhancing cross-functional data accessibility and visualization. Skilled in CRM implementations, including Salesforce components within SAFe environments, and adept at leading international strategy workshops.

Strategy consultant with a focus on digitalisation, data and future topics.

Marketing Operations Management & eCommerce Controlling • Planning, budgeting and forecasting in international performance marketing • Design and implementation of operational marketing strategies • Optimisation of data-based processes and further development of reporting tools and KPI systems

• Responsibility for setting up and developing national and international reporting in the area of customer service. • Advising the stakeholders in the departments on the conception of analyses (analysis objective, selection of KPIs, method, data). • Identification and conceptualisation of strategic potentials in reporting/controlling of Customer Service. • Preparation of evaluations and ad-hoc analyses • Analysis and evaluation of KPIs and derivation of recommendations for action

• Creation of new reports and definition of new key figures • Creation of daily, weekly and monthly reports • Preparation of evaluations and ad-hoc analyses • Supporting foreign subsidiaries in reporting issues

Risk management und Controlling

Credit and investment advisory services

- Finance - Marketing - Strategic corporate development in the form of cooperations

Economics with a focus on English