Yegor Treonsky

Leadership in the Digital CVM Marketing Technologies: • Digital Marketing Technologies strategy development. • Ownership and full management of the overall Digital MarTech, CVM, CRM and monetization strategy in close collaboration with Global and Local stakeholders. • Launch and further roll-out Customer Data Platform and e-commerce integration. • Identification and analysis of ways to monetize customer segments. • Implementation of a personalized approach in communications, websites and partners sides.

• Marketing and digital brand strategy development for JTI product portfolio. • National loyalty program launch development. • Digital CRM & Data strategy development. • Digital ecosystem development for newly launched products. • Creating and developing solutions which meet customers’ needs (ad omnichannel solutions, data enrichment products, new suppliers, etc.) for both B2C and B2B. • Maintenance and development of CJM for consumer communications for each state of the marketing funnel.

Client: BAT • National loyalty program development and launch. • Building and developing digital CRM strategic approach. • Assuring, developing, and improving CJ and marketing campaigns for communications with consumers in all stages of the marketing funnel. • Creation and implementation of direct marketing campaigns. • Communication frames and scripts advancement for Customer Hotline. • Planning marketing promotion and developing creatives for product campaigns.

Clients: Toyota, Lexus, BMW, Cadillac, Jaguar Land Rover, Danone, Disney • Building new advertising DATA-products. • Establishment of data-product strategies for clients. • Development and implementation of innovative data solutions to meet agency clients’ needs. • Cooperating with data analysts in order to get data insights and making dashboards. • Reporting and presentation results. • Infrastructure development for data storage and processing. • Forming data product features for performance improvements.

Clients: Danone, InBev, Hills, PMI, L’Oreal Lux Awards: «Loyalty Awards Russia 2014» in the category: «Best FMCG brand loyalty program»: Danone-Unimilk - «Nashe Prostokvashino» «Loyalty Awards Russia 2015» in the category: «Best FMCG brand loyalty program»: Danone-Unimilk - «Rastishka Club» • Development and launch of national loyalty programs for major brands (FMCG, dark market, pet food). • Establishment, initiation and launch of national loyalty programs for major brands (FMCG, dark market, pet food).

Clients: Bonduelle, Pfizer, Volkswagen, JTI, MateriaMedika, Donstroy • Buildup and launch of digital platforms and loyalty programs. • Development of new ideas and mechanics for marketing promotion campaigns. • CRM campaigns: trigger emails, broadcast newsletter campaigns, landing pages and the site content. • Development Team management: budgets, projects, and priorities. • Projects management: quality control, deadlines, and compliance with company, brand and product category standards and guidelines.