Yessenia Padilla

Defined the product and tech strategy to create a high-performance marketplace for on-demand beauty services. Converted a tech provider into a strategic investor, slashing dev costs to zero and fast-tracking MVP launch. Built an intelligent scheduling engine with real-time availability, route-based travel time, and occupancy optimization—boosting fulfilment by 60%. Post-launch results: +50% customer bookings, +30% repeat clients, and improved beautician earnings via smarter scheduling.

Fon is the world´s largest WiFi network In this position my main tasks are requirements gathering (coming from stakeholders such as general management, biz-dev and architecture team), cross-functional team coordination (Architecture, Develpment, Graphic design, Biz-dev) and User Experience definition.

Led the development of a new invoicing module for SMEs and accountants, transforming a stagnant project into a success with a 30% growth in usage, leveraging a REST API platform and AI based OCR solutions. Led the localisation of Regate for the Spanish market, acting as subject matter expert, coordinating cross-country teams, and integrating key partners to capture the market. This enabled Regate to launch the business in the country and generate the first clients, with a retention of 70% in the first year

Spearheading next‑gen propositions for SMEs & accountants through strategic partnerships, transforming technical assets into a modular REST API platform. Architected Accounting & Compliance as a Service (ACaaS) for banks and digital platforms, successfully integrated with Tide UK—10,000 new users in year one—establishing a scalable framework. Forged CRM integrations with ISVs in Spain, achieving 10% trial conversion. Lead cross‑functional teams to drive innovation and new ventures.

As Product owner, I have been in charge of the definition, analysis and roll out of several websites, both for iGaming and Marketing purposes, including projects for SEO gathering, Play for Fun, Affiliate acquisition and Corporate Online Presence. My main tasks are: Requirements gathering, analysis and prioritization for new features as well as enhancements for the different websites that the company runs. Coordination and consolidation of requests coming from different stakeholders Marketing, Legal,

Being part of the Marketing department, I have worked for the B2B business unit, both for SME and Large companies. I have worked both under the traditional waterfall methodology and with SCRUM. My main tasks were: Requirements gathering, analysis and release of new features for the portal. Coordination of cross-functional teams, including Sales, IT, legal, Customer support. UX design and testing. Roadmap definition and management. Conversion rates analysis, on-line campaigns definition assessment

Prospection of new local and foreign markets Increasing of sales quota per partners Increasing of partners network Ensuring and maintaining VIP Customers loyalty.

MBA, Marketing