Yifu He

• Data analyze & Desk research: Collect and analyze data and information, conduct desk research including competitor analysis, business audit, business insights/trends, and industry scan • Strategy consulting: Prepare brand communication audit, analyze and come up with suggestion for brand management, support setting up brand training workshops for the global management board • Client profile: Serve Airbus as the main client, also support projects of Porsche, Deutsche Bank, Sky, Telefonica, and O2

• Support of cross-cultural marketing: Contacted COTY China marketing team, translate 6 core products concept files • Execution & analysis of qualitative interviews: Co-moderated the community interview online of Chinese beauty consumer, assisted in analyzing the qualitative data generating 10 pages consumer insights report • Support of Social media marketing: Identify and connect 6 KOL for the client according to client’s needs

• Brand & Communication strategy: Strategy of marketing, including identity design, positioning, and targeting • Social Media operation: Operated social medias, produced content, gained more than 28k followers in 6 months, and more than 23k views on YouTube in 3 weeks (total promotion cost: $4,000; Cost per follower: $0.14) • Data analysis: Analyzed performance data and adjusted the promotion plan weekly. $200 budget surplus every 2 weeks, more than 10k euros raised

• Client facing: Attended briefing meeting, clarify the client requirements, and reached an agreement on the project goal • Execution & analysis of qualitative Research, Solution providing: Conducted qualitative research targeting at B2B clients of METRO supermarket "Ultra-fresh" category in Europe; developed and presented 6 slides insights. Came up with detailed 5 suggestions with competition audit • Solution making of brand strategy: Generate a strategic plan for METRO’s and developed 3 highlight ideas

• Analysis of consumer demand: Led a 4 persons international team, analyzed the target problem situation, found breakthrough point; generated user portrait with the analysis of market demand • Innovation management solution & business model design: Suggested the innovation direction of product and service combining the current situation and user demands with the innovation management model; optimize the business model with the model

Economy, Hotel and Tourism Marketing, Human Resource, Hotel and Travel Industry Law, Labour Law, Junior Food Production, Senior Food Production, Hospitality Financial Accounting, Management Accounting, Facility Management, Wine Culture, Service Mnagement