Yonglin Chen

- Made proposals for the hair colour brands’ digital platform - Developed creative concepts for marketing projects of 2 international brands - Initiated product development processes from A to Z of marketing projects - Analysed sell-in & sell-out data from more than 30 countries for trend-based strategies - Conducted in-depth study of the Chinese market for new project opportunities

- Developed 155 contacts in the medical industry, maintained relationship for product launch - Carried out desk research on a new-to-Philips business for value chain models and competitions - Conducted 22 interviews and analysis with professionals in Netherlands, Germany and France - Developed strategies for the new product launch; Strategies adopted by the project team - Gave presentations of strategic recommendations to colleagues from different departments

- Made more than 100 cold calls, validated 4% of prospects into customer database - Analysed client needs and market trends; provided clients with advice on market know-how - Built new partnership with a local online press group for PR campaigns - Explored partnership opportunities with a university for recruiting international students - Acted as a liaison between clients and suppliers for negotiation

- Reconciled invoices of the channel department - Acquired knowledge of sales promotions for different retail channels

Organisation, Strategy & Change