You Chaeeun

- Assisted in refining questionnaires for the collection of qualitative data and contributed to the analysis by evaluating and summarizing key findings based on relevant themes and keywords - Executed comprehensive market research on the Korean car market, collecting quantitative data and key features of each brand and model for the Car Clinic project - Conducted ad-hoc desk research to provide timely insights and support fast-paced project needs

- Achieved over 200% growth in user engagement and account reach by developing interactive content, and introducing new communication channels to attract new fans - Prepared weekly marketing reports and content plans by analyzing KPIs, follower growth, content reach and engagement to evaluate performance and identify areas for improvement - Contributed to offline events and campaigns such as Snickers Unboxed Seoul and WADE SIDE in Seongsu by organizing content uploads and supporting on-site operations

- Planned and managed educational events for professionals in the content industry, effectively coordinating schedules and communicating with 75 educators to define topics, fields, and discussion points - Conducted market research by designing surveys to identify the industry trends and target audience demands, presenting insights through data visualization - Collaborated with internal and external partners to execute marketing strategies, manage promotions, and facilitate seamless on-site event setup