Yuko Isomura

• Define the measurement frameworks to have the full picture of customer experience across the touchpoints • Conceptualize, visualize and maintain dashboards • Guide the stakeholders to define KPIs, analyze data and extract actionable insights

• Define the global measurement framework in the branding and marketing organization across the countries • Provide recommendations to the stakeholders for improved communication performance • Launch the first dashboard from multiple data sources in the company

• Responsible for customer-centric communications from conception to implementation across multiple touch points (email, mobile, SNS etc.) • Execute analytics for detailed tracking of customer behavior and make a recommendation global and local marketing teams for optimizing future activities

• Screen the trends, develop and implements new online contents including personalization and contents optimization by A/B testing • Analyze the markets and develop international sales strategy

• Report and monitor data in terms of revenue target fulfillment, bookings performance, network • Identify problems and business potentials and consult senior managements and account managers

Brand Management • Increase brand awareness and overall responsibility for corporate identity and corporate design Web Management • Develop and manage contents • Implement online product app

International relationships