Yuri Gorskiy

• Led the transformation and onboarding of the mydays brand (DACH) onto a new platform avoiding downtime during the migration. • Redesigned a new customer journey the mydays redemption by enhancing customer experience and improving upsell possibilities. • Led the implementation of booking APIs for travel partners. Increased booking volume by 12% and reduced internal process complexity by 50%. • Managed risks and dependencies across multiple teams to ensure timely delivery of high-impact features.

• Led the implementation of a Model-Based Testing suite for enhancing the efficiency of the automated testing of automotive cybersecurity and safety solutions. • Facilitated collaboration between multiple companies across Bayern to align requested features with industry standards.

• Led the successful CRM system implementation, ensuring alignment with objectives and delivering the project on time. • Collaborated with multiple departments and external partners to design a solution tailored to specific business needs. • Introduced innovative features to the CRM system that enhanced usability and decreased the marketing budget by 20%.

• Directed digital multi-channel marketing communication for the Adidas brand, engaging millions of customers across the CIS region. • Coordinated cross-team collaboration and managed dependencies between marketing business units • Led localization of global digital campaigns, adapting online services and solutions for the regional market in line with HQ guidelines. • Managed offshore IT and digital services suppliers, ensuring high-quality delivery of digital solutions to support regional business.

• Orchestrated end-to-end development for major brands, driving digital campaigns, websites, and interactive solutions • Managed stakeholders and led parallel projects in dynamic environments, ensuring seamless coordination • Defined tailored processes and tools, offering coaching and inspiration to in-house and offshore teams for project success

• Managed key digital & creative projects of the top-10 Russian digital agency * Moved between Agile and Waterfall frameworks depending on project specifics and goals. * Enforced Scrum and Kanban frameworks in the company that resulted in improvement in team delivery commitments and capacity planning for sprints * Developed strong relationships with stakeholders by regular meetings and effectively communicating status, burndown charts and proposed alternative solutions to stick to the budget

• E-commerce startup leadership. Managing all aspects of the business: planning, design, business partners development, implementation, testing, customer service, content strategy and SEO development, promotional and advertisement campaigns and competitor’s data • Web shop and back-office applications launch. Continual improvement of the customer experience

• Lead management and software development of the web solutions and digital content production • Planned projects life-cycle deliverables and resources availability and application • Improved projects architecture execution by tracking using emerging technologies - evaluating their applicability to business goals and operational requirements. • Day-to day maintained company web-site with ongoing improvement to guarantee its perfect functionality

• Managed whole life cycle of online B2B services • Lead research, design, software development, QA testing and evaluation of technical solutions • Monitored project deliverables and variables (cost, effort, scope, etc.) against the project plan • Defined processes and tools best suited to each web project • Tracking of project progress, change management and risk management • Met cost standards by monitoring expenses and implementing cost-saving actions