Yves Lemmer

Creation from scratch of a differentiating digital and services business (direct sales of several million euros, 1/3 of sales with at least 1 service) Structuring and managing a cross-functional team driving forward the development of the business model Design and launch of a portfolio of 20 services via a new digital platform (nominated for the Group CEO Award 2024) Development of scalable partnerships with experts and start-ups: subsidies, financing, global renovation, PV, training Adaptation and deployme

Performance culture strengthening: T/O +25% and EBITDA X2 between 2020 and 2023 Co-construction of 2025 target and transformation roadmap (products, market, channels) Leadership of strategic initiatives in France and contribution to major Group projects Sales excellence, best practices sharing, margin monitoring, innovative up & cross-selling solutions

Execution of the strategic plan: a secure, 100% franchised business model (18 stores closed, 67 stores sold, 57 stores with new concept, new private label and 20 range reviews per year, IT unification) Launching and structuring of strategic projects: restructuring, M&A studies, partnerships and alliances Pricing director in charge of pricing strategy and margin impact Preparation of interventions with franchisees, suppliers and investors

Management of the Home Service division (€280M turnover, 1 400 FTEs, 84 centers) Definition and implementation of the excellence and innovation initiatives Development of additional sales through customer knowledge (+€3.5M in 2014)

M&A and integration of Naturalia chain into the Monoprix Group (€79M turnover, 49 shops) Optimisation of purchasing processes in the seafood department (€29M turnover, 5 FTEs) Launch of customer marketing initiatives in partnership with Dunnhumby Ltd Implementation of a datamining solution to detect checkout fraud (ROI in 8 months) Creation of the Monoprix Foundation (tax savings of €200k in 2009 with 12 sites)

Marketing, finance, and organizational projects for Carrefour, Unilever, and Saint-Gobain in France and internationally