Zeynep Cetinkaya

Managed end-to-end brand communication process including contract creation, performance marketing campaign set up and delivery of campaign performance analysis within the Designer category. Provided task-based supports including preparation of decks for seasonal media plan budgets and pitching Weekly advertising campaigns optimisation and performance tracking Campaign briefing with asset requirements and post campaign reporting Overall operational support with ad-hoc requests

Managed Apparel& Shoes top revenue provider global shoes brands: Camper, Salomon, New Balance and local top revenue generator apparel brands; Defacto, Koton. Campaign Management: Planning and implementation of pricing strategy for all local brand campaigns during promotional activities. Cross-Functional Collaboration & Event Planning: Executed first BuyX GetY deal event in cross categories and %163 growth achieved. Stakeholder Management: Organized weekly & quarterly vendor meetings SME on Amazon Ads

Managed Accounts : Zalando, Noon Dubai and First Cry. Specialized in Zalando Fulfilment Services communication, stock management & forecasting. Led the expansion at the French marketplaces: La Redoute and Spartoo for all the contract processes.