Zita Bus- Vagi

Created and executed mid - term commercial expansion strategy for the CE region. Drove profitable growth in Hungary and Poland, managed sales, purchasing teams with full P&L responsibility. Led the development and execution of the portfolio selection and all commercial activities. Developed partnership with local international accounts. (e.g. Tesco UK, Tesco CE, Auchan, Coop, SPAR)

Headed sales, marketing and communication team of 70 people with full P&L responsibility. Drove commercial strategies and concepts for all Segments: Key Accounts, Mass Sales, Institutional. Led the development and implementation of the “customer experience project” as a top priority for the company and acquired targeted level new customers. Established sustainable profitable growth agenda, overachieved the targets.

Successfully establish business plan for the recently formulated division; spearhead implementation of all elements of the business plan. Cultivate excellent long-term relationships with clients and facilitate solutions to address concerns.

Accomplished productive business development activities, managed the start-up company with P&L responsibility, established multiple strategic partnerships; set up B2B & B2C marketing and sales strategy for different sales channels.

Developed and implemented effective sales channels strategy by designing ”customer journey”, initiated a mobile strategy for B2C & B2Bl; drove new products and online services for key B2B & B2C customers. Accountable for P&L of the newly formulated Mass Sales and Customer Service Team which became the growth driver of the company and generated 80% margin within all sales channels. Led sales and business teams like marketing, research, pricing, mass sales, cutomer service and business development

Managed new, private label and existing product development for export and domestic market; redesigned innovation process and organization, guaranteed market leader position by supervised marketing and trade marketing activities. Functioned as an active Member of Board Team; directed the Company’s 3 year’s strategy and vision development

Promoted through a series of positions of increasing levels of responsibility due to exceptional performance. Managed various countries, built successfully new markets. Headed a team of 8 members including marketing and culinary team. Enhanced customer development, prioritised channels. Took category mixes and tailored to channel needs. Developed new products, a few became Nr. 1 SKU in region; represented CEE as best practice Leader in Europe.

Successfully managed new business and product development process and launched new products by designing and implementing ATL & BTL campaigns, moreover tested concepts based on real insights; managed double market share in 1.5 years. Accountable for marketing activities in new markets: Angola, Mozambique, Zimbabwe, Indian Ocean Islands & Zambia; explored new business opportunities by conducting market mapping and researches focusing on eating habits in rural / urban areas.

Synchronised public relations, developed new products, prepared product launches, and controlled marketing budget.

Managed yearly promotional budget for key international retailers and sustained relationships with key account partners.

International Communication

Marketing and International Communication