Zuzanna Sobiecka

My diverse responsibilities include: - Collaborating with a cross-functional team. - Engaging with other product teams. - Keeping stakeholders informed and bridging strategy and user feedback. - Establishing an inclusive design process. - Developing a data analytics strategy. - Conducting customer interviews and usability testing. - Leading workshops and creating prototypes. - Enhancing the design system with developers. - Offering design guidance to colleagues.

In 2020, I co-founded Ecowedding, a project aimed at eco-friendly weddings. Despite pandemic setbacks, we rebranded as Ecomariages, gaining 4k Instagram followers and joining Lyon Startup Accelerator's top 10. I led strategy, research, workshops, visual identity, and interface design. Our mission remains sustainable wedding planning.

I served clients like Grand Optical, Confidis, MMA, Heyme, and Vinci by focusing on user experiences, including: Prototyping: Translating research findings into concrete UI elements. Artistic Direction: Guiding font, color, and icon choices for cohesive designs. My work encompassed e-commerce websites, funnels for MMA and Confidis, engaging landing pages for Heyme, and a real estate website for Vinci. Collaboration with fellow designers improved organization and feedback, fostering continuous improvement.

I focused on wireframing, UI design, and usability testing for user experience. In business, I defined value propositions and crafted presentations. In branding, I created logos and established brand guidelines.

Customers: Horizon Tissue OÜ: Worked on product mockups. Miloo Design : Engaged in catalog creation and product photo retouching. Marina Mia: Led prototyping, UI design, and PowerPoint presentation development. Fienta : Contributed to prototyping. Fundwise : Undertook banner design and image retouching for various events. Bureau Veritas : Developed an online catalog (Word) and created banners. Other: Delivered catalogs, websites, mailings, flyers, business cards, and product mockups for various clients.

Handled logo, packaging design, website development, mailing integration, product image retouching, Amazon banner creation, and animated banners.

HypeSilo: Empowering Social Networks for Sales HypeSilo transforms social networks into sales channels using machine learning. Achievements: Selected for VUNK by Telia, received 10,000 euro grant. Ranked among top 3 startup ideas out of 40 in a hackathon. My Role: Supported visual design. Refined ideas. Validated the market. Presented to investors. Participated in Startup Wise Guys Accelerator Program, enhancing skills in startup management and pitching.