adriana castro

Complete complex deep dives highlighting how customers are using applications and own recommendation and follow through on next steps. Create reporting and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on weekly/monthly basis Monitor and optimization of CPC, CPM and CPA strategy and A/B Testing Email marketing campaigns, measure open rate, deliverability, and sender reputation

Media relationship improvement through commercial exchange Strategy creation and media mix, budgeting and forecast Campaign integration with programmatic, affiliates, social media and offline Developed unbranded campaigns for loyalty programs such as banners, news letters and special sales with online tracking for ecommerce and customer service KPI upgrade. Coupon creation and control anti fraud prevention for e-tail

With the control of free product to employees I achieved savings of over a $200,000 USD Developed new policies reducing cardboard and water waste in 150% Salesforce safety campaign reducing car crashes and improving robbery precautions diminishing insurance primes and work risk index.