Adriana Soares de Castro

- People management - Trusted advisor to Senior clients, performing on a Global role - Sign off of insights delivery - Budget responsibility - Trainer on Brand & Communication Research to Senior Clients

- Responsible for the quality of the insights delivered to the clients in every study - Guiding the client on their strategic planning through relevant research - Running cross-country, cross-category analysis to nail down to the most relevant insights that can drive the client's business further - Knowledge management through constant consolidation of Lessons Learned over time, establishing best practices within the client's organization and within Ipsos

Responsible for leading the account management of Ipsos most important Global client, in the Latin America region. Client Service single point of contact between client's and fielded countries, making sure Global quality standards are followed in what concerns to advertising analysis and recommendations in all stages of advertising development, ensuring learning plans are executed in the best way possible.

After 1 year being responsible for the management of a major FMCG/Food account, took over a leading beverage company account being responsible for both Tracking and Copy testing, managing a team of up to 4 analysts. Responsible for valuable analysis, team leading and client's consultancy.

Responsible for the daily contact for both Tracking and Copy Testing for a major FMCG/Food account, developing proposals, job design, analysis, actionable recommendations and presentation to the client.

- Responsible for daily deliveries of audience ratings and monthly reports on audience profile and behavior, guiding the program directors on their commercial strategies - Responsible for translating research agency reports into internal call-to-action - Performing research on demand for the production and marketing departments

- Running of research projects from briefing to presentation delivery, both qualitative and quantitative (types of research: brand image, product, package, media content) - Focus group moderation and analysis

SPECIALIST Sociology Psychology Final paper on Market Research and Anthropology

SPECIALIST Marketing Advertising Final paper on Print Advertising

BACHELOR History of Art Critics Practice Final paper on Visual Poetry