eugenio magni

Cross-functional, multinational team (Commercial Excellence, IT, Sales) driving sales through digital tools and data. • Business–IT link: turning strategic needs into digital tool features • CRM & Power BI architect: Creatio CRM back-end development, management dashboards, Power BI integration, SharePoint sites • Company-wide rollout and training of digital sales tools • Led CRM onboarding of a new business unit (~45 users) • Sales performance analysis and management reporting • Pioneer of AI adoption

Global flexible packaging B2B company, Vienna HQ. With Sales and Controlling, boosting commercial performance via: • Pricing: price calculators and tailored pricing solutions • P&L, profitability, budget and inflation reporting for management • CRM, Power BI and SharePoint architecture: management dashboards, user adoption, CRM development via Jira • Market research (Euromonitor), competitor and expansion analysis • Sales process support: Europe, South Africa, Americas • Commercial databases

Part of a multicultural team at a top-10 European FMCG company, working with Marketing, Sales, Category Management and Trade Marketing to optimise net revenue. • Pricing strategy: developing and implementing pricing initiatives • Profitability: margin checks and P&L analysis to identify improvement levers • Reporting: inflation, growth decomposition and trade margin analysis • Market intelligence: IRI Liquid Data, GfK, Nielsen • Management communication: presentations and analyses for stakeholders