mar pallas poy

General manager

Based in London, development of the growth strategy for the business, main focus on airports (Heathrow, City airport, Gatwick). Establish strategic partnerships with leading companies in Europe, such as BA Executive Club and Booking.com. Develop the implementation process for the on-boarding of big corporations.

Development of marketing and digital media strategy (mobile, retargeting, search), social media management, CRM (strategy and direct mail), content marketing, growth and customer acquisition, data analysis for measuring the marketing and business KPIs, media buying, events management, partnerships, PR, spokesperson, business development.

Development of marketing and digital media strategy (mobile, retargeting, search), social media management, CRM (strategy and direct mail), content marketing, growth and customer acquisition, data analysis for measuring the marketing and business KPIs, media buying, events management, partnerships, PR, spokesperson, business development.

Development of marketing and communication strategy, implementation and control of their actions, internal and external communication, organization of events, social media management, promotions, public relations, web content management, launch of new products, creation of a new website and e-commerce, business development, customer acquisition, search, CRM (direct mails), data analysis.

Development of projects related to hydraulics and environment, project coordination with local authorities and project drafting. Development of 3 river areas planning projects for the Catalan Agency of Water.

Development of the teaching material, teaching and assessment of the students.

Internal communication manager for Spain and Portugal

Production of 4 Spanish and Catalan movies, a soap opera and 3 educational videos, organization of events and press conferences for Diagonal TV and Prodigius Audiovisual S.A.