suraj desai

Defined and prioritized product backlogs from in-depth analysis of usage and marketing data, shaping roadmaps that increased conversions by 15%. Partnered with DevOps on CI/CD pipelines, release schedules and environment readiness to ensure smooth testing and rollouts. Designed and executed A/B and multivariate tests (Adobe Target, GA4), visualized insights for stakeholders, and translated findings into actionable product improvements and strategic decisions.

Captured functional user stories and infrastructure requirements in Jira during backlog grooming and sprint planning. Designed and ran A/B tests to assess feature performance and drive data-driven enhancements. Post-release, monitored alerts, adoption and error rates with DevOps/engineering, feeding issues back into the backlog. Conducted funnel analysis to address drop-offs, boosting adoption by 10%, and set up Adobe Analytics–Adobe Target integrations for real-time audience sharing and unified reporting.

Developed and managed client feedback programs in Cisco CEM, integrating survey insights into analytics to shape product vision. Used CJA to analyze customer behavior and friction points, designing widgets and KPIs that drove focus on high-impact pain points. Actively contributed to sprint planning, backlog grooming and standups, collaborating with cross-functional teams to translate insights into strategies that optimized product performance and informed future roadmaps.