timu tasdogan

Advised 390 small and mid-sized advertisers on growth strategy across a portfolio representing €1.8M in annual Meta ad spend. Increased portfolio return on ad spend from 1.5 to 2.7 through budget, targeting and creative optimisation. Improved conversion rates by an average of 20%, translating campaign analysis into actionable client recommendations.

Go-to-market strategy and execution: Co-led the launch of Hadi, aligning brand, campaign and channel activity for a mobile-money app that reached 9M installs in its first year. Brand development and agency leadership: Built TOM’s brand positioning and corporate identity from inception, leading agency selection and creative partnerships. Integrated launch communications: Owned social media and campaign strategy, translating the venture’s positioning into coordinated launch communications.

Commercial planning and investment allocation: Translated Fashion and FMCG revenue objectives into channel strategy, budget priorities and campaign targets, co-directing €300k across Meta and Google. Category growth and performance: Delivered 4× return on ad spend and 20% revenue growth in women’s fashion through category marketing. Peak trading leadership: Led the category’s Black Friday campaign plan and live budget reallocation, contributing to a 30% week-on-week sales increase.