Adnan Allen

Conducted real estate market research and financial analysis to support property acquisition decisions across US and Indian markets.

Led end-to-end digital marketing and analytics for a B2C real estate business: owned strategy, channel mix, budget allocation, and performance reporting across paid and organic channels. • Planned and executed Meta Ads and Google Ads lead generation campaigns; delivered qualified inbound leads to the sales team and tracked lead-to-conversion performance through GA4 and CRM workflows. • Built and maintained marketing performance dashboards in Looker Studio and Power BI — tracking CPL, CTR, conversion rat

Analyzed marketing performance data across client accounts to identify audience segments, funnel drop-offs, and campaign inefficiencies. Implemented segmentation logic in MySQL that improved conversion rate by ~11% across targeted campaigns. Built recurring performance reports in Excel to support weekly marketing decisions — tracking CTR, CPC, ROAS, and lead quality metrics.

Researched Gen-Z user behavior patterns to support product and retention strategy for one of India's largest content platforms (400M+ device reach). Synthesized market insights for internal stakeholders — analysis contributed to initiatives that reduced app uninstall rate by ~3%.