yuwei wang

Angestellt, Senior Brand Manager, CHERY
Poland & China, Deutschland

Fähigkeiten und Kenntnisse

Audio Editing
Audio Live
Branded Content
Business Negotiation
Content Management Systems (CMS)
Content Marketing
Content Operations
Content Production
Content Strategy
Creative Content Creation
Cross-functional Team Leadership
Monetization
Program Management
Program Production
Project Management
Web Content Writing
内容
视频播客

Werdegang

Berufserfahrung von yuwei wang

  • Bis heute 5 Monate, seit Apr. 2026

    Senior Brand Manager

    CHERY

    1. HQ–Market Strategy Alignment & Market Intelligence:Served as HQ–Poland regional interface, translating local consumer insights and competitive dynamics into structured inputs for brand positioning and localization strategy. 2. Sports Marketing Partnerships & Experiential Brand Activation:Led sports marketing localization, including partnership with Robert Lewandowski and a 1,000+ attendee World Cup viewing event in Warsaw, driving brand awareness and consumer engagement through high-impact activations. 3

  • 1 Jahr und 7 Monate, März 2022 - Sep. 2023

    PRODUCT MANAGER – MEDIA & ENTERTAINMENT / IVI

    Alibaba Group

    Banma is a leading Chinese provider of intelligent in-car operating systems and connected mobility solutions, jointly founded by Alibaba Group and SAIC Motor, leveraging Alibaba Cloud’s technology to integrate artificial intelligence, cloud services, and digital content into automotive infotainment systems (IVI). In this role, I led content strategy and commercialization for the IVI platform, integrating full-spectrum entertainment and OEM partnerships to drive user engagement and revenue. 1. Content Strat

  • 1 Jahr und 4 Monate, Nov. 2020 - Feb. 2022

    HEAD OF INTERNATIONAL CONTENT OPERATIONS

    NetEase

    NetEase is a leading Chinese internet company, spanning online gaming, digital content, and globalization services, serving hundreds of millions globally. At Soundi Radio, I built and scaled its international audio content ecosystem, leading a cross-country team and driving engagement via localized content and IP initiatives. 1. Content Ecosystem Development: Built the audio content ecosystem from scratch, curating 30+ genres including music, podcasts, and radio. Designed and implemented CMS infrastructure

  • 4 Jahre und 4 Monate, Juli 2016 - Okt. 2020

    CONTENT INNOVATION & OPERATIONS MANAGER

    Tencent Music entertainment Group

    NetEase is a leading Chinese internet company spanning online gaming, digital content, and globalization services, serving hundreds of millions globally. At Soundi Radio, I built and scaled its international audio content ecosystem, leading a cross-country team and driving engagement through localized content and IP initiatives. 1. Content Ecosystem Development: Built the audio content ecosystem from scratch, curating 30+ genres including music, podcasts, and radio. Designed CMS infrastructure with standar

Ausbildung von yuwei wang

  • 1 Jahr und 3 Monate, Sep. 2024 - Nov. 2025

    Master of Arts - MA

    University of Warsaw

  • 11 Monate, Okt. 2023 - Aug. 2024

    Master of Arts - MA

    University of Haifa

  • 3 Jahre und 11 Monate, Sep. 2012 - Juli 2016

    Bachelor of Arts

    Chang'an University

Sprachen

  • Hebräisch

    A1-A2 (Grundkenntnisse)

  • Englisch

    C1 (Fließend)

  • Chinesisch

    C2 (Verhandlungssicher / Muttersprachlich)

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