zhang Byron

Established a global UX research framework for four key partner institutions, delivering regular visual reports that inform product strategy. Conducted combined remote usability tests and in-depth interviews to optimize medical animation workflows, improving efficiency by 25% and reducing critical clinical task time by 20%. Collaborated with the CTO and product team to define and measure five core experience metrics (e.g., NPS, task completion rate), driving iterations on the digital clinical path.

Led 30+ user interviews and contextual inquiries to develop four comprehensive personas and journey maps, boosting feature conversion rates by 18%. Conducted A/B tests and behavioral analysis to refine the user experience, achieving a 95% feature adoption rate. Built and maintained a project knowledge repository that reduced onboarding time for new team members from two weeks to three days.

Designed UI for the Chexiang used car platform (web/mobile) and key modules such as auction evaluation systems, leading the Chexiang App to win a Top 10 award at the Global App Development Innovation Competition. Established and maintained UI standards with 80% reuse rate, significantly boosting design team efficiency.

Led visual design for the flagship website and backend systems, collaborating with global brands like Accenture, Maserati, and UPS, resulting in a 300% increase in site traffic after two redesigns. Directed UI design for mobile products, including an iPad digital magazine and WAP site; created rich media ad templates that increased team output by 40%.