Paarmita Bhargava

Led initiatives to enhance customer retention with a 5% increase in growth, leading the analysis and optimization of the omnichannel CX journey for subscription services, leveraging data insights and user research. Improved the PDP variant selection process, resulting in a 14% increase in add-to-cart actions and a 5% reduction in bounce rate. Uplifted €30M in sales by introducing a user-centric journey with new features for Cyber Week. Increased conversion rate by 30% through user-centric landing pages.

Led the redesign and relaunch of the Hexad website, resulting in an increased conversion rate and a scalable solution. - Executed the design and implementation of Volkswagen's Heartbeat Dashboard, a platform monitoring tool, reducing customer agent handling time by 10% and boosting platform uptime by 3%. - Directed design of the Sweepstakes tool for internal VW users, standardizing UI components across VW brands, leading to a 5% improvement in user satisfaction.

Executed the design strategy as the founding designer. Assisted early-stage startups in creating user-friendly products, contributing to successful funding rounds for various startups Implemented comprehensive design systems, and conducted workshops Partnered with founders and development teams to manage diverse cross-media projects, including pitch decks, branding, and MVP prototypes.