Achmad Razzaq

Led the UI/UX design for LUCAS, a collaborative communication platform tailored for telecom companies across Europe and the Americas. Worked closely with the development team to create the product using ECT’s low-code platform. Conducted user research and testing to refine the platform’s usability, resulting in intuitive and user-friendly interfaces. Contributed to the development and enrichment of design components for the company's design system.

Refined User Manual Book into more efficient information and effectively reduced cost production by using perfect material for specific products. Developed a standardized packaging size and labels for all CYBEX product packagings and constantly communicate within the design team and other project stakeholders. Developed and research a sub-brand for CYBEX sports called CYBEX Avi for a new target market and organized a weekly meeting with Marketing and Engineering team.

Designed and developed a portfolio book for GRAFT architect throughout their Twenty-year existence in architecture. Organized and compiled materials from architects and PR team and give a bi-weekly progress report to Creative Director and the CEO of GRAFT.

Along with INKARA team, developed a brand for the hospitality service chain across Indonesia called Aerohotel, specifically developed Kila hotel brand. Organized a monthly meeting with a client regarding brand development and managing the workflow from ideation to execution and reporting to the Creative Director.

Learned and applied the knowledge I obtained from the course such as Design Thinking, Lean methodology, conduct interview using RLS (Research Learning Spiral), Rapid Prototyping, User Personas.

In my time at the institution I learned how students from different design backgrounds can collaborate to create solutions for individuals and communities. I also valued the way my instructors encouraged students to engage with their surroundings to discover people’s authentic needs.