Adelis Jose Granado Castellucci

- Develop and implement the digital demand generation strategy for Claro Chile, in order to contribute to the maximization of the business' net customer registrations. - Investigate and implement the best practices at national and international level, contributing to the generation of communication and digital marketing plans. - Ensure compliance with the defined commercial goals, budget, management KPIs, quality standards, according to the guidelines of the management and the company

- Proposing positioning strategy for both SEM and SEO of the website. - Propose improvements to existing digital channels. - Decision optimizations based/required on performance and results of the implemented digital initiative in corporate website. - Work with the business areas and alongside propose actions to improve the digital positioning of products. - KPIs control and result analysis based on proposed/required actions. - Carry out usability evaluations and UX tests of several interactive interfaces.