Adriano Bezerra-Delaunay

Responsible for managing IBM Garage G2M campaign in DACH with €50 million target with focus on large digital transformation engagements | Introducing, implementing and scaling the IBM Garage offering in the DACH market and the Europe region (Benelux, France) | Developing and controlling industry & technology specific G2M for IBM Garage (e.g. Public Sector, Salesforce) | Developing and implementing sales, employee and customer trainings for scaling the IBM garage method

Fully managed the business cluster with P&L responsibility across all relevant areas (turnover, profit, customer satisfaction, offers, employees) | Responsible for business development & sales of the innovation offering “Lean Business Innovation” | Founded, grew and managed a business unit/venture “LBI” with focus on business model innovation and digital products and services | Acted as role model for new agile organization structure and supported overall agile transformation

Provided strategic consulting and acted as sparring partner for clients such as Volkswagen, BASF and Evonik to develop new digital services and business models | Developed and introduced “Lean Service Creation“ service design offering | Team and people leadership for two cross-disciplinary teams (prototyping focus / MVP Focus) | Revenue & P&L responsibility | Responsible for sales and business development for cross-disciplinary teams and offering

Focus: Marketing and Brand Management, Media and Technology management and economic and social psychology