Agata Lenk
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Agata Lenk
- Bis heute 9 Jahre und 11 Monate, seit Juli 2015
Insights Manager International (EMEA & AP)
Beam Suntory Deutschland GmbH
- Regional market research lead for consumer and innovation projects in Europe, MEA and Asia Pacific for all spirit categories - Translation of data from multiple qualitative and quantitative sources into critical insights and strategic recommendations - In-house consulting and analytic support to marketing and leadership teams helping identifying consumer, shopper and marketing opportunities - Leading cross-functional and cross-country research projects - 1 direct report
- 3 Monate, Apr. 2015 - Juni 2015
Regional Insights Manager EMEA
Beam Suntory Deutschland GmbH
- Regional market research lead for consumer and innovation projects in Europe/Middle East/Africa for all spirit categories - Providing actionable business insights via strategic market and category overviews, deep dive analysis as well as qualitative and exploratory ad-hoc studies - 1 direct report
- 2 Jahre und 3 Monate, Jan. 2013 - März 2015
Assosiate Consumer Insights Manager EMEA
Beam Suntory Deutschland GmbH
- research lead of EMEA (Europe / Middle East / Africa) regional innovation and brand studies - strategic cooperation with local markets as well as commercial teams in implementation consumer and shopper insights - coordination of tracking studies as well as ad-hoc brand strategic diagnostics and strategic innovation studies
- 11 Monate, Feb. 2012 - Dez. 2012Unilever
Senior Consumer & Market Insights Specialist, IC & HHC & Shopper
Ice Cream, Household Care and Shopper Insights - Market and competitor analyses for marketing and Senior Management supporting strategic decisions - Independent lead of tracking services and ad-hoc projects (both qualitative and quantitative) - Providing recommendations based on consumer and shopper understanding
- 1 Jahr und 4 Monate, Okt. 2010 - Jan. 2012
Junior Specialist Consumer Insights & Strategy, Coffee
Kraft Foods Poland
- Analyses for marketing and Senior Management supporting important business decisions and strategic planning - Independent lead of selected CI ad-hoc projects and tracking services -Analysis based on multiple sales and marketing sources
- 1 Jahr und 2 Monate, Aug. 2009 - Sep. 2010
Assistant Consumer Insights, Coffee and Shopper
Kraft Foods Poland
- Support in CI ad-hoc projects and tracking services - Market research and competition analysis - Support for strategic decision making process - Shopper and sales analysis
•Participation in the business planning process •Global cost analysis for top management support •Controlling of functional costs on a worldwide basis •Implementation of the quarterly data collection system
•Competitive landscape analysis of retail banking in Poland •Criteria development for optimization of financial institution’s branch structure •Data analysis for support of decision making process
- 2 Monate, Juli 2007 - Aug. 2007
Intern in Department of Outside Sales Management
Fortis Bank Polska
•Analysis of outside sales structure •Development of data management system for sales units
Ausbildung von Agata Lenk
- 6 Jahre und 2 Monate, Sep. 2003 - Okt. 2009
Management and Marketing
Warsaw School of Economics
- 6 Jahre und 3 Monate, Sep. 2003 - Nov. 2009
Finance & Accounting
Warsaw School of Economics
Sprachen
Polnisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
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