Alain Polgar

Inhaber, Gründer, mediaSTRAT

München, Germany


sales processes
business development
new market entry
international strategic development and mergers •
technologies and services


Professional experience for Alain Polgar

  • Current 4 years and 10 months, since Aug 2018

    Head of Business Development


  • Current 9 years and 11 months, since Jul 2013



    mediaSTRAT supports firms in the Broadcast Media industry looking to expand into new markets and geographies as well as strengthening their sales organisations: • marketSTRAT: We help understand the eco system and tailor the new market approach • salesSTRAT: We help tuning the sales oganisation and processes to maximize efficiency & growth • marcomSTRAT: We help bring best kept secrets to potential customers

  • 1 year and 6 months, Oct 2016 - Mar 2018

    General Manager

    On Demand Deutschland

    ON DEMAND DEUTSCHLAND (ODD) is the leading video-on-demand specialist for cable and internet TV operators in German-speaking countries. As a joint venture between TMG and Vubiquity in London ODD serves the fast growing Video on Demand market.

  • 3 years and 3 months, Jul 2013 - Sep 2016

    Director Sales Development

    Ericsson Broadcast & Media Services

    World largest multiservice Broadcast & Media company • Global Media Groups: Develop executive contacts, set up a governance model and coordinate sales between corporate and regional level (US, LATAM, EMEA, APAC) • Germany, Austria, and Switzerland (DACH region): Define and drive the go to market strategy

  • 3 years and 6 months, Jan 2010 - Jun 2013

    Director Sales DVS EMEA & APAC

    Rohde & Schwarz / DVS

  • 3 years and 10 months, Mar 2006 - Dec 2009

    Vice President International Sales

    Ascent Media now Deluxe & Encompass

    • Management of the EMEA Systems Integration sales, bid and marketing teams • Define and manage the pan EMEA services sales strategy including Systems Integration, Playout and Media Management • Partner management initiative for global key accounts and service partners • Participation in corporate development and strategic business development initiatives including cooperation as well as mergers & acquisitions

  • 4 years and 6 months, Oct 2001 - Mar 2006

    Director Sales EMEA

    Pinnacle Systems now Avid Technology

    • Management of the direct, channel sales and technical presales teams • Development of solutions sales including a new direct sales organization • Development of the Local TV sales strategy & super account concept • Management of the transition of the EMEA sales organisation, sales channel and key customers following the Avid/Pinnacle merger (September 2005)

  • 1 year, Nov 2000 - Oct 2001

    VP Sales and Marketing

    Fast Multimedia

    • Management of the global worldwide sales & marketing departments • Management of the product marketing and the maintenance department • Definition and execution of the broadcast market entry strategy • Merger preparation and sales integration between FAST and Pinnacle

  • 10 years and 10 months, Jan 1990 - Oct 2000

    Managing Director Germany & Central Europe

    Thomson Broadcast Systems now Grass Valley

    Managing Director (Geschäftsführer) of the GmbH starting 1/1999, Sales and Operations Manager Germany and Central Europe (1/1990 to 10/2000) • Management of the sales team and regional offices (Munich, Cologne, Hamburg) • Management of the regional support, project and marketing teams • Creation of the GmbH (Ltd) with all related matters (legal, tax, bookkeeping …) • System activity and sales force dedicated to transmission systems (starting 1996)

  • 3 years and 3 months, Oct 1986 - Dec 1989

    Sales assistant Northern Europe (Nordics, Benelux, Germany)

    Thomson Video Equipement

    • Market & competition analysis. Follow up of the distributor network • Creation of the sales office in Munich with Barco EMT (10/1987)

Educational background for Alain Polgar

  • 10 months, Sep 1985 - Jun 1986

    EUA Program

    University of San Francisco

    International Business, Marketing and Management

  • 2 years and 10 months, Sep 1984 - Jun 1987

    Business School

    Institut Supérieur de Gestion Paris

    Business administration and Marketing

  • 1 year and 10 months, Sep 1982 - Jun 1984

    Institut Supérieur des Sciences et Techniques Humaines


  • German


  • English


  • French


  • Hungarian


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