Mag. Alan Scuric

Responsibility: SBU Coffee, ExYU Region, retail and HoReCa; brands Barcaffe, Grand, Bonito; 165 Mil.€; 12 subordinates, 4 direct reports; reporting to GM Identifying, exploring, evaluating and pursuing business development opps that contribute to short- and long-term objectives. • Created a new category with Black n Easy brand • Barcaffe record MS in SLO 81%; from 3rd to 2nd in CRO • Grew Grand in Serbia from 50 to 52% MS; record sales in MCD, BIH • Launch in MNE; expansion to AUT & KOS

Responsibility: Core, indulgence and innovation brands in Austrian market, and marketing for Slovenian market, 25 Mil. € turnover, 5 subordinates, 3 direct reports, reporting to General Manager • Launched seasonal line extensions in Austria • Prepared a new brand launch in Austria • Turnaround of Actimel and progressively stabilized Activia in Slovenia • Introduced process of measuring ROI in Slovenia • Improved performance via new production house, media agency and crisis agency in Slovenia

Responsibility: Actimel; Kids and Pleasure brands in Austria, 20 Mil. € turnover; 1 direct report, reporting to Marketing Director • Identified and prepared Actimel portfolio strategy • Repositioned the brand Fruchtzwerge • Launched a new Disney brand via licensing cooperation • Optimized pleasure brands portfolio profitability

Responsibility: Activia, Obstgarten, Topfencreme, Danacol and innovations in Slovenia, 7 Mil€ turnover; 1 direct report, reporting to Marketing Director • Profitably grew Activia to no. 1 yogurt brand in Slovenia

Responsibility: Activia, Obstgarten, Topfencreme in Slovenia, 7 Mil. € turnover; 1 direct report, reporting to Marketing Director • Developed a new Activia communication and portfolio strategy

Responsibility: Health yogurt brands & innovations, 15 Mil. € turno-ver; reporting to Senior Brand Manager • Repositioning, redesign & new communication for B.Aktiv yogurt • Launch of the brand Sensia on Croatian yogurt market

Responsibility: Functional yogurt brands, 15 Mil. € turnover • Identifying the need for repositioning of B.Aktiv; developing and validating the new positioning concept

Purchasing, logistics, administration; reporting to General Director • Optimized delivery routes and refreshed the motor fleet

Marketing