Albert Khalapov

Previous positions: Team Lead Frontend Developer (HTML, CSS, JS) • Planning, coordination, and fulfillment of KPI projects • Planning of project revenues and expenses • Coordinating the work of social media, quality team, paid search, development, customer service, and the online pre-sales team • Evaluation and control of key metrics • Identifying growth opportunities (profit, target audience reach, cost optimization) • Developing hypotheses and testing them within the growth hacking team

Retail / FMCG Sales and Distribution I was responsible for sales and operations in areas such as distribution and large retail chains/supermarkets in southern Ukraine. • Organized the industry from scratch. • Built and trained a new sales team. • Reduced logistics costs by 15%. • Reactivated 70% of the old customer base.

I was responsible for sales and operations in areas such as distribution, dealers, and own retail centers in southern Ukraine. • Introduced new staff motivation systems. • Completely revised the marketing cost structure. • Implemented sales training for own retail and dealer staff. • Increased the subscriber base by 48% due to the promotion of 3G and switching voice subscribers from competitors. • Achieved a 30% increase in revenue and an average 18% increase in net profit for stores.

Retail / FMCG Sales and Distribution • Increased sales by 60% in key retail. • Achieved representation standards. Covered 65% of the regional market, with 70% exclusive representation.