Alejandro Olivares de Diego

Currently helping Telefonica's SME segment in speeding up online and digital sales in Brazil, Germany and Spain: Competitive analysis of B2B Online Channel performance on Telefonica footprint (Europe & Latam) Online SME Sales Channels, analyze Online Channel “As Is” status in OBs (individually). Identify lacks, “must have” and “nice to have” initiatives, specifying high / medium / low impact.

B2C digital partnerships with Spotify and Evernote. Launched App Mi Movistar. Digital Transformation: Doubled final conversion through traffic generation. Launched new Movistar mobile postpay portfolio 2013: 1.5M new customers in Spain

Customer loyalty and growth development Defined a cross selling/up selling strategy for 8MM customers. Created a Pay-per-View strategy to achieve content use and ARPU growth in new TV customers

LATAM Marketing Team. Improvement of DTH TV services in Brazil, Colombia, Venezuela, Peru and Chile. 6 month International Exchange programme in Sao Paulo) Led a regional DTV antipiracy plan for Brazil, Peru, Colombia, Chile and Venezuela and strengthened links with security suppliers saving more than $6 MM in hardware expense. Developed a business plan for selling TV advertising to third parties (gross income of $500k per year). Supported the launch of a new DTV set-a-box EPG

Quality & Process Department. Implemented a Customer Experience strategy: identified key touch points and processes in the customer life cycle, supported the measurement on the customer satisfaction index, launched a cross functional transformation plan (customer care, billing, claims), advised the Top management on going public a of quality commitment list to the final customer. Development of quality commitments to the final customer.

Marketing Department - SME segment. Delivered strategic consultancy projects for the Top Management giving advice on finding new business opportunities in the Spanish Broadband Market: customer segmentation for FTTH, competition impact on ULL, launch of new ADSL services for more than 400k customers. Supported the Marketing Business Plan in the Spanish SME’s market. Implemented a retention strategy against Cable Operators.

Marketing Department - SME segment Developed all trade promotions and ATL / BTL communication plans for Telefonica’s retailers. Supported advertising agencies on creating POS material. Supervised advertising budget and promotion expenditure.

- ISDI is a business school dedicated to digital Business and Ecommerce - Managed by a series of industry experts including Google Spain CEO, amongst others - ISDI is leading executive education institution in Spain dedicated to e-business - 400 hours divided into 13 modules

IE Business School Executive Education is ranked: 1) Financial Times: 1st Worldwide, European Business School (Dec. 2012) 2) Bloomberg Business Week: 3rdWorldwide, Non-US Business School (Nov. 2012) 3) América Economía 7th Worldwide, Executive Education (Nov. 2013)