Alexander R. Schröder

Premium

Brand Coaching & Consulting, UPPER RIGHT

Haar, Germany

Skills

Marketing
Sales
Innovation
Product Branding
Corporate Branding
Customer Insights
Customer Profiles
Customer Segmentation
Market Analysis
Trends & Benchmarking
Brand Insights
Brand Platforms
Brand Strategy
Brand Management
Positioning
Names & Claims
Value Propositions
Customer Experience
Offer Structure & Brand Architecture
Portfolio Management
Brand Alliances
Opportunity Mapping
Growth Platforms & Value Chains
Ideation & Innovation
Prototyping
Product & Service Development
Digital Strategy
Digital Ecosystems
Augmented & Virtual Reality
Business & Revenue Models
Design
Communication
Strategic Planning & Storytelling
Customer Journeys
Touchpoint Management
Sales Channel Management
Future Retail Strategies & Concepts
Relationship Management
Brand Engagement
Guiding Principles
Employer Branding
Brand Activation
Brand Implementation
Strategic Roadmaps
Performance Monitoring & Management
Business Development
Coaching & Consulting
Workshops & Trainings

Timeline

Professional experience for Alexander R. Schröder

  • General Manager

    Landor Associates

  • Managing Director

    VOXYD Music

  • Director Communications

    KMS TEAM

  • Director Marketing/ Brand Management

    EM.Entertainment

  • Account Director

    MetaDesign

  • Brand Consultant

    Interbrand

  • Lecturer in Brand Management

    Brand Academy - University of Applied Sciences

  • Brand Coaching & Consulting

    UPPER RIGHT

  • Lecturer in Luxury, Fashion & Sales Management

    International School of Management

Educational background for Alexander R. Schröder

  • Economics

    Université de Droit, d'Economie et des Sciences d'Aix-Marseille

  • Business Administration

    Universität Hamburg

    Marketing, International Management, Industrial Management

Languages

  • German

    -

  • English

    -

  • French

    -

Wants

Essential conversations

Interests

The Future of Brands
Motorcycles & Traveling
New Technologies & Interfaces

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