Alexander Kirsch

• Enabled successful launch of a high-cost niche product i.e., ''craftbeer'' to a broader target group and brought the brand "Craftwerk" as a national brand and as well as rolled-out across Spain, UK, and US. • Consistently maximised profitability by administering trade marketing activities. • Acquired beer sensor as well as customer sales and marketing education.

Below are some key accomplishments from this role: • Improved profitability by implementing sales and marketing strategies and 360° marketing concepts. • Boosted revenue growth through effective key account management. • Enabled a well-known beverage brands to penetrate into the German market.

A couple of notable achievements are given below: • Drove operational excellence through core brand management, European marketing and communications strategy execution, and online platform supervision.  • Positioned company to number two in Germany within four years behind red bull drink.

Being Head of Sales Marketing I oversaw planning and production of all POS items. I engineered merchandising tools as per jobs requirements. I had been engaged in Identifying market gaps, determining customer needs, and suggesting relevant improvement actions. Cultivated strong business relationships with key clients. Co-chaired meetings with marketing and sales director with focus on conceptualising trade marketing ideas for the national and int. markets spanning Spain, Italy, and Benelux.