Alexander Seibel

Demand & project management for the Telekom consumer online-shop (www.telekom.de). Responsible for specification of requirements in wireframes and visual design - including steering of design-agencies. Structuring concepts in an consistent vision and consulting development regarding UX. Initiated a "living" production-guide for web-development to improve consistency and quality of UI in a scaled agile environment.

Re-branding and plattform-migration of Telekom consumer cloud storage: Project management for re-launching backend, clients and web-interface, KPI-reporting, partner on-boarding, web-analytics.

Product ownership (SCRUM) for consumer cloud file storage. Functional steering of the product core development team for the following components: web access, PC sync and backend.

Developing and launching a new ActiveSync service ("Sync-Plus") keeping emails, contacts and calendar in sync across smartphones and tablets.

Supporting product management (E-Mail @t-online.de PIM suite).

Evaluating effect of various cloud pricing strategies on platform-as-a-service adoption (thesis). Pentration/skimming pricing, bundling, differentiation, metered vs. subscriptions, etc. assessed along Everett Rogers theory on diffusion of innovations.

Focus on: Entrepreneurship & Innovation Management (e.g. business planning, ideation), Business Information Systems (e.g. process/requirements analysis), Internet Economics (e.g. software pricing), Software Engineering (e.g. data modelling, project management).