Mag. Alexandra Vassileva

Strategische Markenpositionierung & Führung der drittgrößten Kategorie im Unternehmensbereich / Team Lead & Mentoring.

Strategische Markenführung der zweitgrößten Kategorie im Unternehmensbereich, Team Lead & Mentoring, Erfahrung in Agility Team für disruptive Innovation

Senior Brand Manager – Group Leader Hard Surface Cleaners, Int. Marketing Full brand responsibility of assigned brands, profit delivery & team managing and mentoring -> Developing growth global strategies (sales & profit) of assigned brand group -> Preparing inno pipeline for the category

Senior Brand Manager – Group Leader HSC & WC (Detergents Germany) Full brand responsibility of assigned brands, profit delivery, team managing & mentoring • Developing growth strategies (sales & profit) of assigned brand group • Responsibility for excellence in execution of launch/relaunch in the German market • Leading, managing and developing the assigned team

Brand Manager Laundry Specialties Full brand responsibility of assigned brands, profit delivery, team managing & mentoring (2 assistans + 2 trainees) • Developing growth strategies (sales & profit) of assigned brands • Responsibility for excellence in execution of launches/relaunches in the German market

Marketing Manager – Detergents Bulgaria & Albania Responsible for Implementation of CEE brand strategies for BG & Albania, profit delivery, team managing & mentoring • Developing growth strategies of Henkel Detergent sales and profits in Bulgaria & Albania • Constantly improving market shares of Henkel brands in Bulgaria • Implementation and control of launches and relaunces in both countries & marketing budget control • Leading, managing and growing Detergent Marketing Team of HBG Main achievements:

KAM for dm-drogerie markt and Zielpunkt∕Plus Responsible for strategic and operational client planning: net sales, market share and budget planning • Yearly negotiations with the client and responsibility for implementation within the year • Promotional analysis (incl. Nielsen analysis), launch control • Category Management projects with customers and assortment decisions • Cooperation with Brand Management, Trade Marketing, Production planning, back office and sales force to guarantee excellence in p

Brand Manager Persil,medium brands CEE region (30 countries) Responsible for strategic positioning, marketing execution and profit delivery •Developed and executed marketing strategies in a fast-paced CEE environment •Co-led a cross-functional team (R&D, production, packaging, local marketing teams) to prepare and execute the launch of Persil Gold - the most successful Persil relaunch •Planed regional budgets, allocated advertising resources and media plans • Cooperation with 13 regional Marketing team

Absatzwirtschaft Marketing