Alexey Mikhaylov

• Initiated and conducted competitor analysis and UX research to improve onboarding flow, resulting in a x4 increase in Install → Trial conversion rate. • Implemented gamification features, including streaks and learning progress tracking, resulting in a 15% increase in D1 retention. • Helped define the high-level product direction, brand strategy, and created the visual identity of the app.

• Led the end-to-end product design cycle from research to final UI, securing pilot partnerships with several large-scale enterprises. • Drove product strategy and pilot execution to reach product-market fit, leading to a successful seed funding round.

• Conducted usability testing, heuristic evaluations, and expert user interviews to optimize internal banking systems, reducing task completion time and user errors. • As a part of a team designed and maintained a scalable design system.

• Reshaped organization processes to increase design team velocity and maximize business impact. • Conducted qualitative/quantitative research (usability testing with users from South Africa, A/B testing), stakeholder interviews.

• Led customer development and CJM mapping to design initial prototypes, directly securing PepsiCo as our first enterprise client.