Alfons Deinhard

Porsche E-Bike Performance is developing high-performance electric drive systems for e-bikes and is a strong B2B partner for internationally renowned bike brands. – Owning end-to-end brand and go-to-market strategy for a global market entry – covering positioning, brand strategy, Corporate Design, naming, tonality, messaging and integrated campaign strategy across all touchpoints. – Leading global GTM and launch planning including phased rollout logic across B2B partners, dealers, media and public, with fu

Re is a strategic brand consultancy that shapes brands to evolve at the speedof culture. Re is part of the M&C Saatchi group. Short-term engagement prior to relocation to Munich. Led strategic brand and communication projects, managed senior client relationships and oversaw cross-functional teams across strategy, creative and implementation.

Frostcollective is a strategic creative studio that transforms brands, places and spaces for good. – Led brand activation strategies and integrated campaigns across multiple sectors. – Selected clients: Sydney Film Festival, Origin, Eco Outdoor, Royal Hospital for Women, EDO.

3Bears, the foremost porridge brand in Germany, is dedicated to promoting better nutrition through its range of oat-based products. – Built and led a cross-functional marketing team of 6+, with full people responsibility including hiring, development and performance management. – Established structured ways of working across team and agency roster: briefing processes, quarterly planning cycles, brand governance and role definitions. – Led the CSR activities and fostered the partnerships with »1% for the pl

KMS TEAM is a brand strategy and design agency with outstanding expertise in the areas of strategic company positioning, corporate identity, design systems and brand management. – Delivered brand strategies, positioning and corporate identity systems for international clients, directing a cross-functional project team of 7. – Managed project budgets from €120K to €1.5M with full P&L accountability per account. – Key projects: International relaunch of Audi; full brand relaunch and global rollout for SGL Ca